{"id":14315,"date":"2020-01-21T06:00:17","date_gmt":"2020-01-21T11:00:17","guid":{"rendered":"https:\/\/www.gravityforms.com\/?p=14315"},"modified":"2020-06-16T08:29:47","modified_gmt":"2020-06-16T12:29:47","slug":"how-to-set-up-a-giveaway-with-gravity-forms","status":"publish","type":"post","link":"https:\/\/www.gravityforms.com\/how-to-set-up-a-giveaway-with-gravity-forms\/","title":{"rendered":"How to Set Up a Giveaway with Gravity Forms"},"content":{"rendered":"

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Giveaways are powerful ways to generate leads, grow your network, and gain exposure for your business. They also create fun and excitement among your community, which makes your followers think positively about your brand and appreciate your presence in their lives.<\/p>\n

You may think you need a fancy giveaway app to run giveaways on your website, but that isn't the case. You can set up a giveaway with your favorite lead generation tool - Gravity Forms! In this article, we\u2019re going to explain how to create your own giveaway with Gravity Forms.<\/p>\n

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[content_upgrade cu_id=\"14305\"]Free download: Best Practices for Running Online Giveaways[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n

Step 1: Install Gravity Forms<\/h2>\n

Before you can make your giveaway, you\u2019ll first need to install Gravity Forms. If you\u2019ve never done that before, check out our Getting Started Guide<\/a>.<\/p>\n

Step 2: Install the Right Add-Ons<\/h2>\n

Since the purpose of your giveaway is to collect leads, you\u2019ll want to move each entrant\u2019s contact information into your email marketing tool. This will let you serve them nurturing email content over time. To do that, you\u2019ll need to install the Gravity Forms Add-On that corresponds with your email marketing tool.<\/p>\n

A Gravity Forms Basic License<\/a> gives you access to the most popular email marketing tools, like Mailchimp<\/a>, Constant Contact<\/a>, AWeber<\/a>, and others. If you prefer to load your new contacts into a CRM, grab the Pro License<\/a> and install an add-on such as Agile<\/a>, Capsule<\/a>, or Zoho<\/a>. Additionally, we also have a HubSpot Add-On<\/a> and an Active Campaign Add-On<\/a> available in our Gravity Forms Basic License<\/a>. Their free CRM is one of the most popular services around.<\/p>\n

Once you have the license, hover over Forms<\/strong> on the left side of your WordPress dashboard and click Add-Ons<\/strong>. Click Activate<\/strong> on any Add-On you want to install.<\/p>\n

You can set up a giveaway with your favorite lead generation tool - Gravity Forms!<\/p>\n

Step 3: Create Your Giveaway Form<\/h2>\n

A giveaway form isn\u2019t much different than a standard lead capture form. The only pieces of information you need<\/em> are the entrants\u2019 names and email addresses.<\/p>\n

Creating a form in Gravity Forms<\/a> is simple. Hover over Forms<\/strong> on the left side of your WordPress dashboard and click New Form<\/strong>. Give your form a name that distinguishes it from your other forms.<\/p>\n

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Once you create the form, you\u2019ll be sent to the form builder. Here is where you add fields. Open the Advanced Fields<\/strong> drop down menu on the right side of the form builder to access the Name<\/strong> and Email<\/strong> fields. Click both to add them to your form.<\/p>\n

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Once those two fields are on your form, open each and click the box next to Required<\/strong> so users are forced to input an answer before they can submit the form.<\/p>\n

Next, add any other fields that are relevant to your giveaway. You might ask for other data points, depending on the specifics of your giveaway. For example, if the prize is a free T-shirt, you might ask your entrants to submit their T-shirt size. If the prize is only available to people of a certain age, you might ask for their birth date in order to disregard winners who didn\u2019t bother to read the rules.<\/p>\n

This is also a good place to qualify the leads you collect so you can take steps in the future to market to those people. For instance, let\u2019s say your ideal customer is a company executive with the authority to purchase software tools. You could put a field on your giveaway form called \u201cTitle\u201d or \u201cRole\u201d to identify these people. Later, your sales team can reach out directly to make a sale.<\/p>\n

That said, it\u2019s important to avoid asking for unnecessary information. Each extra field will reduce the number of people who complete the form.<\/p>\n

Make sure to click Update<\/strong> when you\u2019re finished.<\/p>\n

Step 4: Create Your Giveaway Page<\/h2>\n

Now that your form is ready, you\u2019ll need a place to put it. A giveaway page is the page where entrants will complete your form to be entered into the giveaway.<\/p>\n

Other than your form, what goes on the giveaway page?<\/p>\n